Managed Marketing Services

We provide a full slate of professional marketing services for your web site. Our goal is to drive targeted leads to your site and to help you respond and manage the leads you receive. We utilize a monthly billing model for these service that is extremely cost-effective. This is a separate service not included in the cart rental and hosting prices. Since everyone's needs are so different, we don't have established packages for this service, but instead work with each client to come up with a plan that is right for them. 

Strategy and Planning

This is the first and most crucial component of the services we provide. While many firms may work solely on search engine tactics or simplified advertising, we won't make a move until we understand your business. Most web marketing efforts will be, at best, mildly successful without understanding and planning a strategy. The first step we take is to examine your business, site, and target customers/markets and plan a strategy for generating the leads you need to increase your revenues.

Advertising

Our team will analyze, plan, implement, and manage an advertising strategy. We will continually update and hone your message, mediums, and copy. We utilize multiple delivery mechanisms for optimal impact and repetition and will design landing pages for your advertising that draws visitors in to learn more. We handle message, copy, strategy, ad buys, optimization and full reporting. We utilize Google AdWords, Overture, multiple newsletters and more for sponsorships.

Search Engine Optimization

We manage and optimize your placement in search engines. The vast spectrum of technologies and algorithms used by today's major search engines makes it a time-consuming and difficult process.

We rely upon specific technologies that have proven themselves over the years to result in high search engine placement. The technologies we use are from companies that constantly monitor search technologies to improve results. This is an ongoing and repetitive process.

Partnerships/Business Development

We believe strongly in the value of "distribution partners" and have significant experience in identifying potential partners, negotiating agreements and managing expectations with companies large and small. Upon review of your business process, we will embark upon a campaign to target and sign partnership deals with businesses in your target markets. We will then assist those partners in their marketing endeavors that will promote your services.

Crosslink Management and Promotion
Having links on a multitude of like sites is important for directly driving targeted traffic to your site, but it is also crucial for search engine optimization. We identify web link partners, request crosslinks and manage them.

Content Optimization

While you may have thought a great deal about the content of your site, there are words, methods, and even tricks that can make a dramatic difference in the way a visitor sees your site and the perception they have upon arriving. You also want them to come back for more, even if they are not ready to be a customer. Useful and informative content about your industry can have an impact on return visits. Additionally, careful wording of your content is imperative for high search engine rankings.

Public Relations

If your team already makes use of a Public Relations provider, we will work closely with them to help you manage your interests and make sure they understand your strategy and model. We may also write case studies for them to submit to publications.

Managed Marketing Services | Search Engine Promotions | Search Technology In Retailing